As an early adopter of social media, we pioneered a user-generated YouTube campaign designed to reach a targeted segment of auto enthusiasts whose personalities “defined their ride.”  As part of a full 360° marketing program, we also compiled analytics for measurable results. What soon became a chart-topping campaign not only yielded demand for the vehicle, but was incredibly fun for everyone involved.

This international medical device manufacturer is synonymous with quality and precision. When giving their website a needed refresh for 2011, we were asked to revamp the content strategy and writing for their entire product line with these traits in mind. By identifying and promoting the key features and differentiators rather than rehash numbers and specifications, we were able to breathe new life into the entire family of products.

Life Legacy Trust is a Los Angeles based financial firm seeking to redefine charitable giving through unique insurance products. Prior to its launch, we were contacted to help advise and manage the creation of a unique brand with the founder’s core values in mind. Working closely with both the owner and a talented group of designers, we produced logos and an identity package along with various forms of printed collateral and a corresponding website.

Also known as “P3”, this Bay Area book publisher is dedicated to progressive politics, culture, and sustainability. During its formative years, we were employed to create graphic elements and advertising of all kinds. From online banners to half-page New York Times spreads, these ads received widespread national coverage.

Live Life. Drink Wine. Love Alchemy.


Yes, we love Alchemy. After finding a new home in Oregon, this small-run, high-quality winemaker is one of our favorite clients. We are happy to provide ongoing consulting services for creative direction and brand strategy.

ADVERTISING

STRATEGY AND CONSULTING

SOCIAL

WEBSITES AND DIGITAL CONTENT

BRANDING

PUBLIC RELATIONS

Being the first 1% listing fee brokerage firm in Oregon can cause quite a stir. But with over $10,000,000 in first year sales and more than $100,000 in customer savings, this “game-changer” continues to expand even in a downward market.  We are thrilled to help drive brand awareness through PR for this new and innovative business model.

Marketing Strategy | Marketing Communications | Public Relations

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hello@germinatemarketing.com

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Featured Experience by Category

For a detailed work history or client list, please contact us here.

EVENTS AND MULTIMEDIA

We utilized an entirely new approach to reach physicians during trade shows by incorporating hands-on, multimedia product animations with a dynamic, state of the art environment. The focus of this project was the BIOTRONIK brand experience, which encompassed everything from the graphics, to the layout and traffic flow in the booth. The high level of interactivity, with the aid of one of the world’s first 103” touchscreens, proved to be the talk of the show.